Though you can certainly count me as one who enjoys arguing with Jakob’s findings from time to time, there’s plenty for iPad designers to consider in this article. The full report is available as a 93-page PDF, free of charge.
“The material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”
Jakob Nielsen, Scrolling and Attention
I’ve thought the same many times, especially when I come across sites like this and this that encourage people to disregard the fold entirely.
“Create too many paths and your site turns into a maze.”
Chris Messina has posted a variety of concepts for Mozilla he did for Mozilla last year — all of which are a great study in user experience.
Working with the team, I produced a series of mockups and written pieces that were designed to first layout a future scenario for what I call “pop computing” — an era when computing is cheap, facile, and a part of the everyday environment.
Luke Wroblewski wrote an article yesterday titled, “Mad Libs” Style Form Increases Conversion 25-40%. The post was about a team, led by Ron Kurti, redesigning a form for Vast.com. By no means do I intend to knock the success of the redesign, but part of me wonders if the conclusion was rushed. In addition to using a narrative user flow, he’s also:
Luke mentions the possibility of other factors affecting the result in his review, but I think it may be an understatement. Sometimes conversion rates can be massively improved by a minor change to a design or user flow. While A/B testing can be very useful, keep in mind that it is still a science and comprehensively reviewing constants and variables is a big part of that science.
Steve Workman observes a stranger using an Asus Netbook (with Windows 7) and offers some thoughts on usability for the pending Apple tablet. (via @uxmag)
“Everything should be made as simple as it needs to be, and no simpler.”
“Text is a UI”
David & Rachel by Pasquale
Greatest vday present ever!!
Sometimes I dream about world domination. Not in a militaristic sense, but in more of a everybody bends to my will kinda thing....
