“In most scenarios, while a business may not need strong branding to get off the ground, its chances of becoming a smash hit are greatly magnified by investing in their brand—in the form of sharp creative strategy and great design—from the beginning.”
“People in startup land often talk about the magic of how few people built the original Google or the original Facebook, but today’s Google employs 20,000 people and today’s Facebook employs over 1,500 people. So, if you want to do something that matters, then you are going to have to learn the black art of scaling a human organization.”