matthewb:

Jasper Hauser shares some of the thinking that went into the icon for Sofa’s file comparison app, Kaleidoscope. Beautiful site too. (via Wilson Miner)

David Airey breaks down creative process done by Taxi which led to the Yellow Pages brand redesign.

Loving this conspiracy theory diagram from Brand New, covering the Missile Defense Agency identity. Yes, for those who are unaware, the new logo has received some criticism:

A slew of online publications are genuinely upset that the MDA logo looks like a combination of the Obama ‘08 campaign logo and the star and crescent moon symbol of Islam. Others have thrown in the Iranian Space Agency logo and the Soviet Union’s hammer and sickle flag, all as part of a series of codes that determine the agenda of the Obama administration. I threw in the Boeing logo just for kicks — hey, someone has failed to point out a corporate villain in all of this — and I also added perhaps the biggest oversight by the media, the use of Trajan. Cue Twilight Zone theme song.