“Taking vacation at Red Frog is encouraged (and even celebrated). And it’s not abused. Ever. By anyone. Simply make sure your work is getting done and make sure you’re covered while you’re away and that’s it—no questions asked.”

“Stop. Pull everything together into a single stack, take a breath, and enjoy the work.”

“Francis Bacon had this notion about how to find objective truth. Today, we call it the scientific method. Bacon dubbed it, “progressive stages of certainty”, which I think absolutely nails the point. He figured that each idea has to be solid before you can move forward, and each idea has to fit in place when it’s all said and done. Anything that doesn’t work gets tossed out the window, no matter how much you liked the thought and no matter how much you want to stomp your feet about it. That sounds as much about design as any scientific reasoning.”

“If you’re going to work… work hard. That way, you’ll have something to show for it. The biggest waste is to do that thing you call work, but to interrupt it, compromise it, cheat it and still call it work.”

“The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.”

“More is not always better. In fact, more is almost never better.”

“We work because it’s a chain reaction, each subject leads to the next.”

“According to the scientists, the inability to focus helps ensure a richer mixture of thoughts in consciousness. Because these people struggled to filter the world, they ended up letting everything in. They couldn’t help but be open-minded.”