American Airlines gets a snazzy new look.
Thursday, January 17th
Wednesday, March 9th
The new MIT Media Lab logo is an algorithmically generated thing of beauty. From its creators, TheGreenEyl and E Roon Kang:
The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.
Tuesday, July 27th
Virb has gotten a beautiful identity redesign from Weightshift in anticipation of their upcoming release. Fantastic identity work aside, I can’t wait to try this new service.
Wednesday, June 2nd
A butcher shop with a killer identity: Austin-based Ptarmak designed a full range of letterheads, packaging, and business cards for The Chop Shop, and I love how the identity feels like a totally modern take on the classic butcher shop look.
(via sara-white)
Monday, May 10th
Google’s Logo Change (via hiten)
Tuesday, March 2nd
Loving this conspiracy theory diagram from Brand New, covering the Missile Defense Agency identity. Yes, for those who are unaware, the new logo has received some criticism:
A slew of online publications are genuinely upset that the MDA logo looks like a combination of the Obama ‘08 campaign logo and the star and crescent moon symbol of Islam. Others have thrown in the Iranian Space Agency logo and the Soviet Union’s hammer and sickle flag, all as part of a series of codes that determine the agenda of the Obama administration. I threw in the Boeing logo just for kicks — hey, someone has failed to point out a corporate villain in all of this — and I also added perhaps the biggest oversight by the media, the use of Trajan. Cue Twilight Zone theme song.
