POWERED by FUSION

April 7th 2010

Is Archer's Use on Target? »

AIGA takes a look at the popularity and use of Archer, a fantastic (if not overused) slab serif from HFJ:

Archer boomed right when the U.S. economy went bust. With unemployment continuing to soar and businesses declaring bankruptcy, with newspapers and magazines folding and personal savings accounts shrinking, Americans, more than ever, crave trust, comfort, friendliness and other fuzzy feelings. Companies are responding, and Archer may be part of the solution.

Revised Font Stack »

A Way Back takes a fresh look at default font stack, first citing statistics about pre-installed fonts, then making recommendations for popular sites like Yahoo and Facebook.

You saw me, in my humble proportions, and said “No, not big enough.” Undoubtedly, a few mouse-clicks later, your most talented technician had me soaring to new cap-heights. Let me never come back down.

Also noted: