“Anything with the word sync in it, or cloud, or drive—it sounds too much like a utility, and you just wouldn’t expect a great company to have a word like drive in it. It doesn’t sound right.”

“The Creative Director’s relationship with the idea is unique. It’s a combination of three professions — a politician, a farmer and an assassin.”

“If you work every week like you were going on holiday on the Friday then you can get all of your work done in four days rather than five. It takes concentration, dedication and a zero tolerance approach to distractions. The reward is an extra 52 days off a year. Is that worth it to you?”

“More is not always better. In fact, more is almost never better.”

“We work because it’s a chain reaction, each subject leads to the next.”

“No is easier to do. Yes is easier to say.”

“Adding a meeting is innocuous. You’re acting on a calendar. A calendar isn’t a person. It isn’t even a thing. It’s an abstraction. But subtracting an hour from the life of another human being isn’t to be taken lightly. It’s almost violent.”