In particular, this passage does a fantastic job at articulating the hardest part of my job:
Removing dark patterns from any site involves a leap of faith. A company has to shift from a short-term quantitative measurement mindset to one that values relatively slow, steady growth of “warm fuzzy” qualitative things like brand image, credibility, and trust.
“In most scenarios, while a business may not need strong branding to get off the ground, its chances of becoming a smash hit are greatly magnified by investing in their brand—in the form of sharp creative strategy and great design—from the beginning.”
Seriously in love with this redesign right now.
(via brit)
Brand Reversions by Graham Smith
The new MIT Media Lab logo is an algorithmically generated thing of beauty. From its creators, TheGreenEyl and E Roon Kang:
The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.
I actually quite like the branding effort, especially the generator which builds a custom badge depending on what technologies you’ve used. Also very proud of Sencha Touch being featured on the homepage, day one.
Virb has gotten a beautiful identity redesign from Weightshift in anticipation of their upcoming release. Fantastic identity work aside, I can’t wait to try this new service.
“I buy things that are great today. They’re usually things that have been great since day one. And, more often than not, they’re Apple products.”
Sometimes I dream about world domination. Not in a militaristic sense, but in more of a everybody bends to my will kinda thing....
Inspire confidence with instructions that help users make the jump from one service to another. These need to be...
