37signals offers a nice little behind the scenes of their recent homepage redesign.
July 21st 2010
37signals describes how they redesigned their “blank slate” pages to be more straight-forward and easier to use.
“Any scenario can be imagined. Any use case can be dreamed up. But is this something a majority of the people will really need? Is there solid ground beneath this feature or is it floating in fantasy land?”
Jason Fried, Beware of “Imagine If…”
“The truth is that most everyone has plenty of ideas that could work out to be great businesses. The kicker is most often the right execution, that they’d be responsible for anyway, at the right time, which is almost impossible to predict. The value of The Perfect Idea is very small indeed.”
David Heinemeier Hansson, There’s No Room for The Idea Guy
“That’s the true value of estimates. That it sets up conversational constraints that can be used as boundaries for trading concessions. Not that they’re nails for your own self-erected cross.”
David Heinemeier Hansson, It’s not a promise, it’s an Estimate
13 video player UIs in 24 hours by 37signals. Vimeo wins this face-off hands down, in my opinion. (via slantback)
“Often, the “wrong” things you choose to do are what set you apart and make your product unique. They’re the spice that make your dish special.”
Matt Linderman, Inefficiencies are what make you special
“When you cherry pick, you lose integrity. You lose the below-the-surface aspects of what makes something great. You cut the invisible strings that hold the whole thing together. You wind up with a mash-up instead of something that’s got soul.”
Matt Linderman, Cherry picking is the enemy of the soul
Also noted:
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Aaron Staton and Rich Sommer checking out Tumblr on the set of Mad Men.
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Very friendly Monster Friends poster series available from Familytree. The Kracken, Yeti, Loch Ness, & Sasquatch, by Alex Pearson, ... -
This article is specifically about pixel “density”, a relatively new concern to digital designers. In the mobile environment, screen resolution has...


