A quick video of the new 37signals office. Aside from the architectural layout and vast amount of space, the use of texture throughout is inspiring.
(Source: youtube.com)
October 4th 2010
37signals offers a nice little behind the scenes of their recent homepage redesign.
37signals describes how they redesigned their “blank slate” pages to be more straight-forward and easier to use.
“If you build a simpler, more affordable alternative to what’s out there already, you can bring new people into the fold. You don’t have to grab a piece of someone else’s pie — just bake a new one.”
“Not everything that can be counted counts, and not everything that counts can be counted.”
Albert Einstein (via 37signals)
The back cover of Rework, 37signals soon-to-be-released book on business. I intensely admire 37signals company — they continuously demonstrate the power of small and simple in everything they do.
“If you’re a designer who doesn’t do any writing, you’re going to hit a brick wall in your career at some point.”
Ryan Singer, lead designer at 37signals
“The lesson: Once your user base has grown beyond a certain point, you cannot take features away from them. They will freak out. Whether the feature is good or bad, once you launch it you’ve married it. This changes the economics of feature additions. If you can’t destroy what you build, each addition holds the threat of clutter. Empty pixels and free space where a new feature could be added are the most valuable real estate on your app. Don’t be quick to sell it, because you can never get it back.”
Ryan Singer, Features are a one-way street
This was posted on SvN almost a year ago, but I think it really speaks to the heart of the current discontent on Twitter.
“I’m not saying that you can’t have success by pouring in all your waking hours. Of course you can. I’m saying that you don’t have to. That the correlation between the two is weak.”
David Heinemeier, The lifestyle business bullshit
