“The material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”
Jakob Nielsen, Scrolling and Attention
I’ve thought the same many times, especially when I come across sites like this and this that encourage people to disregard the fold entirely.
pweingartz reblogged this from 9-bits
jacob said:
It’s not a matter of what’s below the fold never being looked at, it’s just that what’s above the fold is read first. The same goes for print design, otherwise they wouldn’t bother printing the rest of the story past the fold.
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