The Desk Phone Dock from Kee Utility is an odd little product. From the makers:

No more multiple phones, bunch of cables and other accessories on your desk. Use your iPhone smarter with Desk Phone Dock.

Now, don’t get me wrong: This thing is beautiful (so much so I might consider purchasing it) but their marketing copy is a stretch. From what I can tell, the Desk Phone Dock doesn’t clone your office phone number. Instead, the website seems to suggest you replace your office line with your mobile:

Your iPhone is the main telecommunication device you need in your office or home, especially if you or your business has a special service plan from your carrier. 

But wait, you say — then it’s a shell of a phone for… my phone? Except with this, you can’t bring it into the kitchen to get a soda. Lots of the features on the website are simply benefits of using your iPhone for business, like VoIP and having one place to manage contacts.

Again, don’t get me wrong: I quite like the device. Maybe it’s easier to cradle between your head and shoulder than an iPhone. Maybe it’s got a better speakerphone. Maybe it’s easier to pick up while you’re working than wrestling an iPhone out of its dock and sliding to unlock. Maybe it’s just a beautiful thing. I just think the website could be simpler and better aligned to their audience.

When you’re selling something, keep it simple and focus on your strengths. You don’t have to change the world and you don’t have to make everyone happy.

Side note: I’m going white for my next iPhone.