9-bits by David Kaneda

POWERED by FUSION

February 26th 2010

Luke Wroblewski wrote an article yesterday titled, “Mad Libs” Style Form Increases Conversion 25-40%. The post was about a team, led by Ron Kurti, redesigning a form for Vast.com. By no means do I intend to knock the success of the redesign, but part of me wonders if the conclusion was rushed. In addition to using a narrative user flow, he’s also: Lessened form inputs, added placeholder text, and made one optional Removed distracting links throughout Highlighting contextual information like the car being negotiated Made the submit button bigger Added icons Said “Thank you” Luke mentions the possibility of other factors affecting the result in his review, but I think it may be an understatement. Sometimes conversion rates can be massively improved by a minor change to a design or user flow. While A/B testing can be very useful, keep in mind that it is still a science and comprehensively reviewing constants and variables is a big part of that science.

Luke Wroblewski wrote an article yesterday titled, “Mad Libs” Style Form Increases Conversion 25-40%. The post was about a team, led by Ron Kurti, redesigning a form for Vast.com. By no means do I intend to knock the success of the redesign, but part of me wonders if the conclusion was rushed. In addition to using a narrative user flow, he’s also:

  • Lessened form inputs, added placeholder text, and made one optional
  • Removed distracting links throughout
  • Highlighting contextual information like the car being negotiated
  • Made the submit button bigger
  • Added icons
  • Said “Thank you”

Luke mentions the possibility of other factors affecting the result in his review, but I think it may be an understatement. Sometimes conversion rates can be massively improved by a minor change to a design or user flow. While A/B testing can be very useful, keep in mind that it is still a science and comprehensively reviewing constants and variables is a big part of that science.

ux design usability testing form
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  3. jondotli reblogged this from 9-bits and added:
    could, I’d totally...test this for BuyWithMe’s registration page. davidkaneda:
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  6. bethinkr reblogged this from 9-bits and added:
    also … (read more)
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  10. kevintwohy said: I thought the exact same thing when I read this yesterday.
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